01 / 07 Powered byZenbundle
Commonwealth Running Co.× Post-Campaign Analysis · June 2026

One store. One co-op launch.
Sold coast to coast.

The Aero Glide 4, Salomon’s performance-led launch, went live on independent run-specialty retailer Commonwealth Running Co. as a single, brand-compliant co-op activation — paid media in, onsite shoppable content in-session, and order-line attribution out. Here is what one store did in 28 days.

86,284
Reach — 76,177 offsite paid impressions + 10,107 onsite, across the funnel
1,290
Clicks & engagements — 955 offsite (Google 421 + Meta 534) + 335 onsite
2.5×
ROAS for Salomon — $2,517 AG4 sales on $1,000 co-op funding · 100% incremental (0 before & after)
Aero Glide 4 Launch · Apr 3–30, 2026 · Commonwealth Running Co. · digital channel (Online Store + Shop)
THE RESULT02 / 07
Sell-through, switched on with the media

The Aero Glide 4 sold only while the campaign ran.

Zero online sell-through before the flight. $2,517 across 17 pairs while media was live — 91% of April's online Salomon. Back to zero the month media went dark. Same product, same store, same shelf — the only variable was the campaign.

$0
MARCH
0 pairs
Before
$1,495
APRIL
10 pairs
Flight
$1,022
MAY
7 pairs
Offsite tail
$0
JUNE
net −1 return
Dark
Commonwealth Running Co.×Aero Glide 4 + AG4 GRVL · Online Store + Shop · Source: Shopify total sales by product, Mar–Jun 2026Powered byZenbundle
THE FULL FUNNEL03 / 07
Verified end to end — not modelled

Paid media opened the door. Onsite content closed the sale.

A shopper arrives on a paid click, meets the Salomon creative in-session on the store, and the order is witnessed at checkout. Every layer is counted from minute one — offsite reach, onsite engagement, and the sale itself.

① Offsite — Salomon co-op spend
76,177
Impressions · 955 clicksGoogle Shopping/PMax + Meta · $1,000 co-op marketing funding
›
② Onsite — added by Zenbundle
10,107
335 engagements · 100% SOV18 campaigns: PDP video, collection, search, cross-promo, checkout
›
③ Outcome — sell-through
$2,517
17 pairs · 2.5× ROAS100% incremental — 0 AG4 sold before & after · plus 6,986 engaged runners reached
Commonwealth Running Co.×Offsite = Google + Meta · Onsite = Zenbundle placements on commonwealthrunning.com · 28-day flightPowered byZenbundle
SHOPPABLE VIDEO + DISPLAY · RUNNER JOURNEY04 / 07
Show & tell · the run-specialty co-op activation

18 campaigns. One asset set. 100% share-of-voice.

One Salomon creative set — auto-matched to in-stock product and served in-session across Commonwealth's run collections, search, and rival brand pages. Counted from minute one.

18
onsite campaigns — video + display, pre & post checkout
100%
of onsite ad share-of-voice for the entire flight
37.5%
engagement on the shoppable video

10,107 impressions · 335 engagements · 3.31% overall — every surface owned, end to end.

Men's Salomon Aero Glide 4
Salomon
$159.95 $160.00
PDP shoppable video · 9:16 · 37.5% engaged
Embedded across the premium-runner journey — discovery to post-purchase

Creative examples from the 18-campaign activation.

Aero Glide 4 search slimline banner
Search results banner · pre-checkoutup to 5.49% CTR
Collection banner, in situ
Collection bannerdisplay · pre-checkout
Sponsored search, in situ
Sponsored searchAG4 in rival results
Checkout offer, in situ
Checkout offerpost-purchase
Commonwealth Running Co.×Creative served live by Zenbundle · brand-approved assets · 18 onsite campaigns across the 28-day flightPowered byZenbundle
THE AUDIENCE · COAST TO COAST05 / 07
Performance-led, counted — not modelled

We engaged runners in all 50 states.

Onsite at Commonwealth, the Aero Glide 4 reached 6,986 unique runners — coast to coast, California to Massachusetts. Add the Meta layer and the same launch put the AG4 in front of a national running audience, then converted: 17 pairs sold, 0 before & after.

6,986 unique runners reached onsite50 states + DC · 10,107 impressions · 1.4× frequency
Onsite — Zenbundle widgets reach6,986
Meta — paid social 2.66× freq10,547
Google Shopping — impressions48,172
Reach = unique users. Meta reports unique accounts (10,547 reach · 2.66 frequency); Google Shopping does not report unique users, so impressions are shown.
California
683
Texas
486
Illinois
456
New York
405
Florida
378
Virginia
214
Pennsylvania
195
+44 more states & DC reached — California to Massachusetts
Commonwealth Running Co.×Onsite unique-user viewable impressions by state · Zenbundle US audience report · Apr 1 – May 10, 2026 · 6,986 unique users (5,734 mapped to 50 states + DC)Powered byZenbundle
FROM ONE RUN SPECIALIST06 / 07
National demand · zero geo-targeting

One Chicago run-specialist — AG4 demand, coast to coast.

Of the orders a Salomon AG4 campaign engaged at Commonwealth's Chicago store, 31 shipped online to 13 states & territories — zero geo-targeting, zero incremental spend. 87% landed beyond Illinois.

31
AG4-engaged orders shipped online, nationwide
13
US states & territories shipped to
87%
shipped beyond the Chicago home market
Orders shipped to — by state (Illinois = home)
FL5 VA4 IL4 · home TX4 CA2 NC2 NY2 WA2 PR2 MS1 MA1 KS1 MD1
Commonwealth Running Co.×Shopify order ship-to · Zenbundle AG4-engaged attribution · April 2026Powered byZenbundle
THE TAKEAWAY07 / 07
One store. One launch. Receipted.

The Aero Glide 4 switched on with the media — and the receipts are the proof.

$1,000 of co-op marketing funding stood behind $2,517 of in-flight AG4 online sell-through and a 6,986-strong engaged-runner audience — synchronized, brand-compliant, and built to repeat. What’s the priority launch for Q3?

0 → 17 → 0
AG4 pairs online: before · in-flight · after
$2,517
AG4 online sell-through, all in-flight
6,986
Engaged-runner audience reached · onsite
$1,000
Salomon co-op marketing funding behind it
Commonwealth Running Co.×Zenbundle · Aero Glide 4 Launch Report · Commonwealth Running Co. · June 2026 · full 18-placement breakdown & methodology on requestPowered byZenbundle