Monthly Performance Report
June 1 – 30, 2026
Mar-Lou Shoes
June Performance — Google Ads · Whole-Store · Onsite Campaigns Period-over-period vs May 2026 · USD
Every revenue figure comes from real Shopify orders — not platform-estimated conversions. Zenbundle order data is the business truth; Google's numbers are its bidding signal.
Part 1 — Google Ads Performance
True ROAS
7.55x
Zenbundle order data
▲ +2.28x vs MayAd Revenue
$7,036
real checkout orders
▲ +229% vs May*Google ROAS
8.99x
$932.36 spend · Google-reported
▲ +3.70x vs MayGP After Ads
+$2,586
GP ROAS 3.77x · 50% margin
▲ +$1,921 vs MayAd Orders
59
CPA $15.80
▲ CPA -34% vs May* May was a partial launch month — Performance Max went live May 19 and onsite videos from May 13 — so month-over-month deltas overstate the underlying run-rate. On a per-day basis at a flat $30/day (since raised to $38), June orders/day are up ~50% and revenue/day ~42% on the launch fortnight. That per-day lift is the cleaner read of real improvement.
Campaign Breakdown
One live campaign · Performance Max · June 1–30, 2026
| Campaign | Spend | Revenue | Orders | True ROAS | Google ROAS | PoP Δ | Status |
|---|---|---|---|---|---|---|---|
| Sales – Performance Max | $932.36 | $7,036.44 | 59 | 7.55x | 8.99x | +2.28x | Scaling |
| Total | $932.36 | $7,036.44 | 59 | 7.55x | 8.99x | +2.28x |
True ROAS = real checkout orders (Zenbundle). Google ROAS = Google's own bidding signal, including view-through and modelled conversions. June gap is 1.44x — inside the healthy <1.5x band (Google books ~72 conversions vs 59 real orders).
Nothing needs your sign-off this month. We've already lifted the daily budget from $30 to $38 to buy more of the same profitable orders while Performance Max runs at a 7.55x TRUE ROAS — nearly 4× your 2.00x break-even. The only planned step from here is setting the first tROAS floor once one more clean order cycle completes.
What We're Doing Next
Priority order · one change at a time, then measure
1
Set the first tROAS floor at 250%
After one more clean 30-order cycle. The no-target "kickstart" has done its job (59 orders, 7.55x); a floor locks in profit as we scale.
2
Launch first banner + widen video coverage
Banner placements are enabled but unused, and onsite reach is thin. Extend shoppable video to top Brooks / Hoka / New Balance PDPs.
✓
Daily budget raised $30 → $38
Applied this month. Performance Max was fully spending $30/day at ~4× break-even, so we scaled to capture more of the same profitable demand.
Done — Jul 2026✓
Order-tracking gap — fixed
May orders backfilled and June capture is healthy (>80% of Shopify's Google referral). Google over-report gap is down to 1.4×.
Done — Jun 2026Part 2 — Whole-Store Picture
June Online Sales
$11,087
111 online orders · net
Google Ads Share
63%
of June online revenue
Store Online — YTD YoY
+63.6%
2026 $38.8k vs 2025 $23.7k
Organic — YTD YoY
+22.8%
no cannibalisation
Google revenue by month (Shopify first-click + Zenbundle-measured paid). May: organic $1,658 + paid $2,142. June: organic $740 + paid $7,036. As paid scales, first-click credit shifts from organic to paid while total Google revenue rises — a reclassification, not lost organic demand.
The Read on Whole-Store Health
June 2026 · first full month on paid
June was Mar-Lou's first full calendar month running paid, and it did not come at the expense of free traffic. Year-to-date, Google organic revenue grew +22.8% ($9,412 → ~$11,502) while paid Performance Max added $9,368 of net-new revenue — paid is incremental, not cannibalising. Total store online sales are up +63.6% on 2025 ($38,809 vs $23,728), and Google Ads accounted for roughly 63% of June's online revenue. As the chart above shows, once paid switched on the first-click credit shifts from organic to paid, yet total Google revenue climbs steeply — a reclassification, not lost organic demand.
Meta — Year to Date
Facebook + Instagram first-click sales · Jan 1 – Jul 2, 2026 · paid vs organic
Meta Total (YTD)
$104.80
2 orders · 2025: $39.97
Meta — Paid
$0.00
no Meta Ads account connected
Meta — Organic
$104.80
100% organic social
Meta is effectively dormant — all sales are organic, zero paid runs through Zenbundle (connected: Shopify, Google Ads, GMC). Greenfield if the store wants to test paid social.
The Value-for-Money Test
What You Spend vs What Changed
The honest way to judge the whole engine — paid ads, on-site video, and our week-to-week optimisation — is your total store against the only new cost you carry: Google Ads + Zenbundle. Before you joined, you ran no paid media at all.
| Per month | Before Zenbundle | Now — June | Change |
|---|---|---|---|
| Paid media spend (Google) | $0 | $932 | +$932 |
| Zenbundle fee | $0 | $345 | +$345 |
| Total new cost | $0 | $1,278 | +$1,278 |
| Online store sales | $4,224 | $11,087 | +$6,862 |
"Before" = your trailing 3-month average online sales (Feb–Apr 2026), the run-rate right before Zenbundle went live. Store sales from Shopify; new cost = Google Ads spend + Zenbundle billing.
Extra Sales / Month
+$6,862
+162% vs before
New Cost / Month
$1,278
Google Ads + Zenbundle
Extra Sales per $1
$5.37
on the added sales alone
Profit After Everything
+$2,150
/mo · 50% margin, net of new cost
You weren't running any paid media before Zenbundle and were averaging about $4,224 a month online. In June you spent roughly $1,300 all-in — ads and our fee together — and the store did $11,087. That's about $6,900 more in sales every month, credited to the whole program — not just the orders a video happened to touch.
Straight talk: your store was already growing before we arrived, so not every extra dollar is ours to claim — but the only new cost on the table is ~$1,278/mo, and even crediting half the lift it more than pays for itself. The narrower "attributed orders" view — on-site videos in the path of 23 orders / $2,831 in June — is the conservative floor; this is the fuller picture.
Part 3 — Onsite Campaigns
The figures below count shoppers who engaged with a Zenbundle shoppable video within 30 days of purchase — the on-site selling layer that works on every traffic source, paid or not.
Active Campaigns
58
58 videos · 0 banners
Ad Impressions
1,039
widget views
Engagements
395
plays + clicks
▲ +344% vs May*Attributed Orders
23
video-engaged
▲ +667% vs May*Attributed Revenue
$2,831
real orders
▲ +556% vs May*Avg Order Value
$123.10
onsite-engaged
* Compared with the May 13–31 launch stub (175 impressions · 89 engagements · 3 engaged orders · $432). The first full month naturally shows large deltas off a 2.5-week onboarding base.
Turning Browsers Into Buyers
58 shoppable product videos are live across Mar-Lou's catalogue. When a shopper engages with one, it lifts intent on whatever brought them — paid, organic, direct or email. In June that content was in the purchase path of 23 orders worth $2,831.
Attributed Revenue
$2,831
23 engaged orders
Avg Order Value
$123.10
engaged shoppers
Video Play Rate
38.0%
vs 25–30% benchmark
Products With Video
58
shoppable PDPs
Traffic Source Attribution
Where the 23 video-engaged orders arrived from · classified on first tagged session
Google Ads (Paid)
16
orders · $2,155.79
Direct (no campaign tag)
4
orders · $425.67
Organic (free listings & search)
2
orders · $169.87
Email + Other
1
order · $79.90
| Traffic Source | Orders | Revenue | Share of Engaged Revenue |
|---|---|---|---|
| Google Ads (Paid) | 16 | $2,155.79 | 76.1% |
| Direct (no campaign tag) | 4 | $425.67 | 15.0% |
| Organic (free listings & search) | 2 | $169.87 | 6.0% |
| Email + Other (AI referral) | 1 | $79.90 | 2.8% |
| Total | 23 | $2,831.23 | 100% |
When shoppers arrive direct or organic, no ad gets a chance to sell to them — your on-site videos are the selling layer. In June that content converted 7 shoppers who arrived without a paid click into $675 of orders, alongside the 16 orders it helped close from paid clicks.
Shoppable Video
58 PDP videos · +344% engagements vs May launch stub
Impressions
1,039
widget views
Plays / Clicks
395
38.0% play rate
Attributed Orders
23
video-engaged
Attributed Revenue
$2,831
real checkout
Placements
Product Embed (PDP)
1,039
impressions · primary video slot
Product Description (PDP)
Live
same PDP video system · low volume
Banner Placements
0
enabled, unused
Top Videos — June Converting Journeys
Ranked by role in June's 23 attributed orders · engagements = plays + clicks within those orders
| # | Video | Brand | Orders Assisted | Engagements |
|---|---|---|---|---|
| 1 | Launch 11 White/Gold/Pink (Women's) | Brooks | 3 | 6 |
| 2 | Gaviota 5 Black/White (Women's) | HOKA | 3 | 5 |
| 3 | Regina 55 Brown Leather Sandal (Women's) | Rieker | 2 | 7 |
| 4 | Launch 11 Country Blue/Ebony/Orange (Men's) | Brooks | 2 | 5 |
| 5 | Glycerin GTS 22 Blue Ribbon/Peacoat (Women's) | Brooks | 2 | 4 |
| 6 | Gaviota 5 Limestone/Diva Blue (Men's) | HOKA | 2 | 3 |
| 7 | Gaviota 5 Downpour/Thunder Cloud (Men's) | HOKA | 2 | 2 |
| 8 | Barbuda Steel Ancona Sandal (Women's) | Finn Comfort | 1 | 6 |
| 9 | Adrenaline GTS 24 Weatherized Black (Men's) | Brooks | 1 | 2 |
| 10 | Gaviota 5 Alpine Blue/Jadeite (Women's) | HOKA | 1 | 2 |
| 11 | Glycerin GTS 22 White/Limpet Shell (Women's) | Brooks | 1 | 2 |
| 12 | Fresh Foam X 860v14 (Men's) | New Balance | 1 | 1 |
At June's onsite volume (1,039 impressions across 58 PDPs), per-video impression counts are not broken out individually. Videos are ranked by their role in the month's 23 attributed orders — Brooks and Hoka account for 8 of the top 12.
Key Observations
7 of June's 23 engaged orders came from shoppers who arrived without a paid click — 4 direct, 2 organic, 1 via an AI referral — $675 the on-site videos converted where no ad had a chance to influence the sale. Small sample (23 orders), and it compounds as video coverage grows.
Video play rate held at 38.0%, above the 25–30% benchmark. Shoppers on Mar-Lou PDPs actively open the videos, and engagement is up sharply on the May launch stub.
No banner campaigns are live yet, even though banner placements are enabled. The first collection or homepage banner is the fastest way to add a second on-site selling surface beyond PDP video.
Brooks and Hoka dominate the converting journeys — 8 of the top 12 videos are Brooks (Launch 11, Glycerin, Adrenaline) or Hoka (Gaviota 5). Extending video to the highest-traffic Brooks / Hoka / New Balance PDPs compounds what already works.
58 shoppable PDPs are live, but onsite reach is still thin (1,039 impressions). Engagement concentrates in a handful of styles; wider PDP coverage plus the ramping Google Ads traffic is the growth path.
Data: Zenbundle order data (True ROAS, attributed orders & revenue) · Google Ads via Zenbundle MCP (spend, Google ROAS) · Zenbundle onsite analytics (impressions, plays) · Shopify (whole-store & YoY) · Zenbundle billing records (Value-for-Money) · marloushoes.com · June 1 – 30, 2026 · Confidential
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